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02/22/2023
2:22PM

A brief history of streetwear


Streetwear from the very beginning of its existence focused on comfortable styles in which people had to feel at ease. It was invented by surfers who popularized their laid-back lifestyle on the coast of the USA. Nevertheless, hip-hop culture is responsible for the penetration of streetwear into the mainstream. Street fashion has hit the global market: rappers are selling out their tours around the world. Young people imitated artists and in clothes.


Streetwear is urban fashion at its best

Streetwear is not only street fashion. Streetwear is a lifestyle. Where to buy cool clothes and get inspired? Streetiness, of course. Here you will find niche Polish brands of clothing and accessories for the street, skate, surfing, boho, as well as sustainable and slow fashion. Hoodies, T-shirts, trousers, jackets and accessories unisex in urban style, sewn in Polish sewing workshops.


Get to know the NHD store


Streetness is a style that you will not read about in Wikipedia and will not learn about it in a textbook. It's hard to describe in words, but when you see it, you will immediately understand that you are on the right track. The street defines today's fashion and style, it inspires and gives an opportunity to show off. From small details, unusual accessories, to clothes suitable for the whole outfit. Streetwear is a lifestyle that attracts amazing people — purposeful girls and determined guys. The combination of character, good cut and materials, as well as casual elegance is the key to your success.

Just as streetwear has kidnapped millions of people around the world, it has kidnapped us. Well, we need a little more. He got so carried away that we decided to open a store, but with street clothes, which we love the most. Functional, thoughtful, high-quality and, of course, thought out to the smallest detail. For people like us, i.e. young and open people. Streetness is a place that street fashion loves. For a rich history, culture, uncompromising attitude, constant evolution and courage. For the fact that for more than a dozen years he has been loosening our wardrobes and making us feel great in such clothes. For the fact that he allows himself to express himself and his approach to the world around him through style.

Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™